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Schema Markup Generator: Create Valid JSON-LD That Wins Rich Results

Generate valid JSON-LD structured data that passes Google's Rich Results Test. 15 schema types supported. Copy and paste into your site.

Schema markup is code that tells search engines exactly what your content is. This free generator builds valid JSON-LD for 15 schema types — Organization, Article, Product, FAQ, LocalBusiness, and more — following Google 2026 specs. Fill in a short form, copy the output, paste it into your page, and it is ready for the Rich Results Test.

What is schema markup?

Schema markup is structured data — a standardized vocabulary from schema.org — that you add to a page so search engines understand what each element means. Plain HTML tells Google there is text on the page; schema tells it “this is a product, priced $199, rated 4.5 stars” or “this is an FAQ with these questions.” That clarity is what unlocks rich results: star ratings, FAQ dropdowns, event listings, and breadcrumb trails in the search results. The same explicit structure also helps AI answer engines parse and cite your content with confidence.

Which schema type should you use?

Match the type to the page: use Organization and WebSite on your homepage, LocalBusiness for a physical location, Article for blog posts, Product for store items, FAQPage for question sections, and BreadcrumbList for navigation. Entity schema — Organization, Person, and the sameAs links that connect them to your profiles — is especially important for AI visibility, because it tells engines who you are and what you are an authority on. Pick a type above, fill the fields, and the tool validates the output before you copy it.

Rolling structured data out correctly across an entire site — and keeping it valid as pages change — is part of technical SEO, and clean entity schema is foundational to AI search optimization. We implement schema for dozens of types per engagement; see the impact in our case studies.

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Frequently Asked Questions

Schema markup (structured data) is code you add to your website that helps search engines understand your content. It uses a standardized vocabulary from schema.org to describe things like businesses, products, articles, events, and more. When Google understands your content better, it can show rich results like star ratings, FAQ dropdowns, and event listings.
Google actively supports Organization, LocalBusiness, Article, Product, FAQPage, HowTo, Event, JobPosting, BreadcrumbList, VideoObject, Recipe, Review, Person, WebSite, and SoftwareApplication among others. In early 2026, Google retired PracticeProblem, Dataset (for general search), and Sitelinks Search Box schemas.
Yes. In 2026, AI systems like ChatGPT, Perplexity, and Google AI Overviews rely heavily on structured data to understand and cite content. Clean schema makes it easier for these engines to identify your brand and quote it accurately. Entity schema (Organization, Person, SameAs) is especially important for AI visibility because it tells engines who you are and what you are an authority on.
Yes, completely free. Generate unlimited schema markup for any of the 15 supported types. Every output follows Google 2026 specifications and is designed to pass the Rich Results Test.
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Quick Answer

Free schema.org generator builds JSON-LD for Article, FAQPage, LocalBusiness, Organization, Product, Recipe, and 20+ other schema types. Copy-paste ready.